If you’re responsible for communications in any way this Essential 50 Course is for you. Perhaps you’re a startup founder or a trustee. Perhaps you’re a freelancer. Perhaps you’ve been in business a while and your communications have evolved haphazardly and piecemeal. Perhaps you’re taking over from someone who left the organisation.

We created this programme for you.

The Essential 50 Course improves your confidence and your knowledge.

From our extensive communications experience we’ve identified the essential 50 questions you – owner or freelancer – should be able to answer about your business and professional communications. This is the course to banish any nagging doubts you’ve forgotten something or your stress about the technical stuff. 

As well as improving your knowledge and confidence throughout the programme, at the end you receive a full report that you can use as your strategic communications plan going forward. So after the course you can use your strategic plan and knowledge to manage your communications more effectively. You can also work better with your colleagues and 3rd party suppliers, such as web developers, marketers and IT support.

What you get:

• One-to-one personal tuition via video.
• Tailored to your specific requirements for immediate use.
• Five 90-minute sessions over 5 weeks.
• Comprehensive report forms your future strategic communications plan. 
• Free printable workbook.
• Unlimited support for the duration of your course.
• Continuing support for the month following your course.

PLUS, for non-native English speakers and learners: Improve your practical skills AND improve your English language skills with a native English speaker who is a MCIPR communications professional and qualified EFL teacher. This is the course a doubly efficient use of your time!

Course Contents:

There are 5 modules that each take about 90 minutes to complete via video. From our experience we suggest the best pace is to do one per week over 5 weeks. The modules are:

1. Review: Review what your business aims to do in the future so you can communicate it better. Once you know this firmly it makes later decisions much easier. 
2. Own: This module cover the ‘digital infrastructure’ your organisation should own in order to communicate as effectively as it needs to. This is a chance to grasp the technicalities of the business. 
3. Plan: Here is where you start thinking strategically about your business and what tools you will need to communicate long-term to different audiences, in order to create relationships and ultimately, sell your goods and services. 
4. Activate: Drawing on the previous work this module guides you through the way in which you can actually communicate, now and in the future, through different channels and platforms to different audiences.
5. Link: This is the work you do to engage and build relationships with the right people, for example through digital marketing and social media. 

The Final Report forms your Strategic Communications Plan.

At the end you receive a final report of all 50 responses from the five modules that forms your strategic communications plan. With that you can set to work with confidence that you know exactly who is doing what and why. Having a Strategic Communications Plan really sets you apart from the majority of businesses that don’t plan or think strategically, let alone have a written plan to guide them.