Communication is such a natural part of life that we often overlook its essential counterpart: analysis. More than that, we don’t recognise how much analysis is instinctive, instantaneous and therefore ‘below the radar’. This is true of individuals as much as organisations. As our communications become more precise and better tailored to their ultimate purpose, so our analysis has to become more meticulous and finely-honed… and definitely more thoughtful. Without that we run the constant risk that, “The single biggest problem in communication is the illusion that it has taken place.”
Often attributed to George Bernard Shaw, Quote Investigator identified William Hollingsworth Whyte as the original sources of this quotation. He wrote: “The great enemy of communication, we find, is the illusion of it. We have talked enough; but we have not listened. And by not listening we have failed to concede the immense complexity of our society – and thus the great gaps between ourselves and those with whom we seek understanding.” (Fortune, 1950, via Quote Investigator).
This is the problem we seek to solve for you, in English or Arabic. How?
Your organisation doesn’t communicate for its own sake! Your goal is to use smart communications to change some aspect of behaviour. So we’re here to help you with our suite of services that span the communications spectrum. You can benefit from our communications expertise, inspiring e-learning, theoretical know-how and real world experience.
How we can help your organisation: