Office: (44) (0) 5603 676623  |  Independent Communications Consultancy based Westminster, London SW1
Office: (44) (0) 5603 676623  |  Independent Communications Consultancy based Westminster, London SW1

Insight

Insight and Analysis

Communication is such a natural part of life that we often overlook its essential counterpart: analysis. More than that, we don’t recognise how much analysis is instinctive, instantaneous and therefore ‘below the radar’. This is true of individuals as much as organisations. As our communications become more precise and better tailored to their ultimate purpose, so our analysis has to become more meticulous and finely-honed… and definitely more thoughtful. To help you, we offer flexible services to support your requirements, and can provide project-based or ongoing analysis services as you require. 

Insight and analysis reveal what is actually happening

It can be tricky to keep abreast of what’s happening in the UK, in different countries and different sectors, and internationally such as in the Middle East. What is happening? What are people saying and buying? Who is saying what? What are the trends? Who are the influencers and leaders?

Decades of experience in sector and text analysis

We have decades of experience we can draw from to help you to better understand the state of:

  • Security
  • Politics
  • Business
  • Technology

This stems from many years of analysing and reporting on whole regions at the macro level; and right down to the communications styles of individual actors; and minute, forensic text analysis focussing on semantic and lexical usage in Arabic and English. As well as the United Kingdom, we’re particularly experienced in the Middle East: Iraq, Egypt, the Gulf States and the Levant

We’re experienced with analysis tools

We have long and considerable experience digital analysis tools such as Google Analytics and SQL, as well as some bespoke software.

How linguists provide insightful analysis

Linguists are among the most capable people to work with to achieve meticulous, insightful analysis and precise, effective communications. Why? 

At 3Deal we know from experience the essence of communication is actually anticipation. We learn to anticipate the structures and meanings of language around us, ie the grammar and lexical sets. When we anticipate like this we are formulating a thesis, ahead of time, often instantaneously and instinctively, about what the other person will say in a context and why. We become used to listening actively for the reactions and ‘true’ nature of an exchange. The responses form the antithesis and consequently the result of the exchange is the synthesis, where meaning is understood by those involved. 

Most people learn this type of analysis through life and many do so consciously. At 3Deal we recognise the great expertise linguists develop in this analysis through the constant framing and re-framing of thesis-antithesis-synthesis, often at great speed.

Moreover, in order to learn and master languages, many linguists challenge themselves by travelling and living in unfamiliar places among unfamiliar people until such time as these cease being unfamiliar and become as familiar as at ‘home’. This exchanges the familiar rigidity of the home society for the flexible understanding of multiple societies as they relate internally and with one another, as well as understanding the role of an individual within and between them. 

Strong analytical skills, insight and people skills

Not only do linguists bring strong analytical skills, they bring enhanced insight and greater people skills. These valuable professional skills are often strengthened further when the additional language that the linguist has learnt is farther away from the home language, for example between English and Arabic or English and Mandarin. 

3Deal’s valuable combination can help you

So in short, 3Deal benefits from the rare combination of skills that linguists develop: analysis; insight; sociability; flexibility; independence; curiosity and technical expertise. 

By using our services you can also benefit from this array of skills to enhance and augment your own analysis and communications.