Training

I run a core selection of communications courses that I am happy to tailor for specific requirements. After observing me train in Amman in 2020 one colleague described my 5-day course as a ‘masterclass in diplomacy’. 

Following my first formal training as a teacher and trainer in 1994 – at the British Council in Cairo – I was also an early member of the UK’s Institute of IT Training and became UK IT Training Manager for WPP group companies including J.Walter Thompson, Hill & Knowlton and Mindshare. This period grounded my approach in high-quality needs analysis, planning and course design to ensure training time is geared towards real learning and productivity outcomes that help the trainees and their organisations. 

Don’t forget, we view analysis and communications as two sides of the same coin.

I run communications courses based on best practice, for example from the UK Government’s Communications Service. As well as formal training, courses often involve other more-or-less formal elements. These can include being a facilitator and ‘honest broker’ during workshops and discussions. It can also involve mentorship and individual professional support.

As a trainer, I have found active listening is a key factor to ensure the success of training courses for the trainees and by extension for their organisations. Training is an integral part of any organisation’s internal communications that enhances the organisation’s overall effectiveness and productivity.

Middle East

As you might expect from my background in Arabic and the Middle East, I’ve also translated, delivered and trained these courses to native Arabic-speakers in Arab countries like Jordan, often as part of wider civil society reconstruction projects, with and without interpreters. I’ve run training courses on a variety of communications subjects in Egypt, Iraq, Jordan, Gulf states and Gaza for companies and government organisations.

Courses:

I use relevant and often topical materials to develop exercises and workshops, taking from English or Arabic sources as appropriate. 

  1. The Power of Media Communications
  2. Social and Digital Communications
  3. Principles of Communications
  4. Communications Strategy
  5. Campaigns
  6. Crisis Communications
  7. Content Formats
  8. Communications for Audio and Video

9.  Working with Interpreters and Translators

10. Working in the Middle East

Entrepreneurship and Leadership Training Courses:

We run training based on best practice but tempered with real-life experience in the UK and MENA regions:

11. Entrepreneurship in the UK

12. Entrepreneurship in the Middle East and North Africa.

13. Leadership in small/SME businesses (UK)

14. Leadership in small/SME businesses (MENA)

Please get in touch for more details about these training courses.

+ Plus, we offer equivalent courses in Arabic

+ Plus, of course we offer active listening in Arabic as well as English. 

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