Office: (44) (0) 5603 676623  |  Independent Communications Consultancy based Westminster, London SW1
Office: (44) (0) 5603 676623  |  Independent Communications Consultancy based Westminster, London SW1

Writing and Copywriting Services

What do you want from your writing?

Let’s be clear: most writing is for an audience and has a purpose. Unless you’re writing for your own creative pleasure, someone will read it. Communication, including writing, is often about trying to achieve change in some form. So is your writing seeking to inform, persuade, entertain or educate? Who is your intended reader? Clarity is all.

We can help you decide and we can write for you. 

Digital and virtual reality and even artificial intelligence might be adding huge choice and complexity to writing for people. But writing remains one of the foundation stones of good, effective communications. Why? Because people still make plans, drafts and scripts. They still prepare notes of speeches, presentations and interviews. They still read avidly across all formats. 

Writing, Copywriting and More…

There are, of course, many types and styles of writing depending on your audience, delivery and purpose. 

  • The aim of content writing is to inform, with a view to selling at a later time. Examples of long-form content are researched articles and blog posts on a variety of subjects. Examples of shorter form content include web pages, social media updates. There are also video/audio scripts, speech-writing and summarising. 
  • On the other hand, copywriting aims to persuade and to sell: it tries to drive some sort of action. Examples are writing descriptions for products or services, sales brochures and some website landing pages and pitch documents. 
  • Beyond these there are many more. There is script-writing; presentation-writing; writing for SEO purposes; writing for different audiences including children; and ghost-writing. Then there are specialisms such as writing historical novels; instruction manuals; even press releases. 

We love content writing and copywriting and so we can write on your behalf or help you write your own material. 

Please read below for more information about our other writing services: editing; proofreading; print/digital formatting; project work; and full support:

Writing

Writing in this sense means content writing, which tends to be longer, richer and more varied. We’re happy to quote per job with our rates that track the norms in the profession. These will rise or fall depending on the level of complexity and volume you require. All writing is different and we have covered a range of subjects, styles, voices and formats throughout our careers. In the unlikely event we can’t help you directly, we usually know someone who can!

Copywriting

Copywriting tends to be just as varied but shorter and more targeted at particular readers. We’re happy to quote per job with our rates that track the norms in the profession. These will rise or fall depending on the level of complexity and volume you require. All writing is different and we have covered a range of subjects, styles, voices and formats throughout our careers. In the unlikely event we can’t help you directly, we usually know someone who can!

Editing

Editing is a vital part of the writing process and having a good editor on your team is a valuable asset. We can help edit your colleagues’ writing. Second, in the classic editorial sense, we can take responsibility for your business’s editorial (content) calendar. Third, if your business uses machine translation (eg Google Translate) you will need to run the final results past an editor’s trained eye to ensure it’s all correct and reads as you wish it to.

Proofreading

Nobody likes seeing errors in written texts: they make your business look unprofessional and sloppy. Having someone on your team who you can rely upon to correct typos and parse sentences and ask the right questions is a real asset. It can also prevent reputational damage. We enjoy the challenges of parsing and proofreading to ensure your documents are 100% accurate in content, spelling, lexis, syntax and grammar. 

Print & Digital

We began in print but have been working in digital formats since the 1990s including Microsoft, Apple and Adobe Creative Cloud such as InDesign. We have worked with publishers and printers, for example on brochures and roller banners; used self-publishing and print-on-demand tools such as Blurb and Doxzoo; and software to produce ebooks such as PDF, Amazon Kindle and others. So whatever format you would like us to work in we’re ready to help. Just get in touch.

Help & Support

You can commission us to write on your behalf or we can help you and your team with their own writing tasks. We’re happy to do stand-alone writing projects or we can package them as part of our comprehensive Communications Services or Training Services. Why not get in touch? We can arrange a free initial call with no obligation to proceed. But we hope you do.